Integrity and values win clients. Choose your mentors carefully. Yes, you need to learn how to close sales and build a business. Most importantly, however, you need to remember why you decided to build your business in the first place: to help the people you know and care about – because you have a set of skills and a knowledge base from which they can benefit. Relationships are gold. It is through people and referrals that you will build your business. You must show people that you are worthy of their trust and that you have their best interest at heart.